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Toshcon: Building a Connected Customer & Field Operations Engine

Client

Toshcon

Industry

Manufacturing & Power pH Meters

Solution

Zoho One (CRM, Marketing, FSM, HR, Projects)

Partner

AvolveLabs

Toshcon Connected Customer and Field Operations Engine

How Toshcon unified sales, marketing, and field operations under a single digital ecosystem.

The Challenge

As Toshcon scaled across multiple regions, managing customer touchpoints through disconnected tools created blind spots. Lead details were scattered across marketplaces, sales follow-ups lacked standardized processes, and field service teams lacked real-time visibility into post-sale installations and customer requests.

Toshcon didn't just need a CRM they needed a single platform to bridge sales, marketing, field service, and internal operations.

The Transformation

AvolveLabs architected a unified Zoho One ecosystem designed around Toshcon’s end-to-end customer journey:

  • Omnichannel Lead Capture: Automatically routes leads from IndiaMART, Meta Ads, Google Ads, WhatsApp, and the website directly into Zoho CRM.
  • Structured Sales Journeys: Implemented automated Blueprints, discount approval workflows, and data validation rules for New Business, Dealers, and Exports.
  • Automated Lead Nurturing: Connected CRM data to Zoho Marketing Automation to run segmented campaigns based on customer behavior and purchase history.
  • Connected Field Service: Fully integrated Zoho FSM with CRM and Books, enabling real-time technician dispatching, geo-tagged mobile check-ins, and digital job sign-offs.
  • Unified Workforce & Operations: Streamlined HR with Zoho People, unified internal communication through Zoho Connect, and structured R&D workflows in Zoho Projects.
Multi-Channel Leads ➔ Zoho CRM ➔ Automated Sales Blueprint ➔ Zoho FSM (Field Dispatch) ➔ Zoho Analytics

The Impact

  • Zero Lead Leakage: Centralized incoming inquiries from 8+ channels into a single pipeline.
  • Accelerated Sales Cycles: Enforced standardized follow-up and approval rules across all sales channels.
  • Complete Visibility: Replaced manual departmental updates with live Zoho Analytics dashboards spanning sales, marketing, field service, and HR.
“AvolveLabs transformed our customer operations from a fragmented process into a connected, scalable ecosystem.”
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